Even Newspaper Ads Aren’t Declining as Fast as Desktop Ads

The next two years will not be kind to the now rapidly declining desktop ad industry, according to a new report from a leading prognosticator.

Zenith, owned by French media buying firm Publicis Media, predicts that spending on smartphone ads will eclipse their desktop counterparts much sooner than anticipated — possibly as soon as next year — as people do more of their web browsing on smaller devices.

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