Evening Standard to Run Five Different Cover Wraps for Fiat

By: John Reynolds | Brand Republic

The capital’s flagship free title will be published with five different cover wraps, showcasing a range of Fiat’s model 500 cars.

Colors featured on the cover wraps will include yellow and red, and the strapline will read, “500s in 70 colors”, a reference to the 1970s colors the cars are now available in.

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