EXCLUSIVE: More Than 80% of Top 30 Online Newspapers Report Rise in June Uniques

By: Jennifer Saba

The summer doldrums are not slowing down the number of unique visitors to newspaper Web sites. For June, more than 80% of online newspapers in the top 30 recorded increases in monthly unique audience numbers compared to the same month a year ago.

Nielsen Online (owned by E&P’s parent company) released the latest data for the top 30 newspaper Web sites.

New York’s Daily News Online jumped 109% year-over-year in June to 3.8 million uniques. Advance Newspapers’ MLive.com, a one-stop shop for its Michigan properties, rose 80% to 1.5 million uniques. Newsday advanced 73% to 3.0 million uniques. Monthly uniques at Village Voice Media was up 70% to 2.2 million.

There were some laggards, including the Houston Chronicle — which fell 44% in June — and Ottaway Newspapers, which declined 30%.

Below is the list of the top 30 newspaper Web sites provided by Nielsen. The percent change compares June 2008 uniques with June 2007 uniques. Also keep in mind there are several reasons why traffic fluctuates, including news events.

The top 30 newspaper Web sites in May can be found here.

Brand or Channel — Unique Audience (000) — % Change (YoY)

NYTimes.com — 17,650 — 41%
USATODAY.com — 9,626 — 12%
Washingtonpost.com — 9,062 — 11%
Wall Street Journal Online — 6,441 — 52%
L.A. Times — 6,190 — 21%

Boston.com — 5,226 — 23%
Chicago Tribune — 4,920 — 58%
New York Post — 4,617 — 51%
Daily News Online Edition — 3,803 — 109%
SFGate.com/San Francisco Chronicle — 3,621 — (-8%)

Newsday — 3,031 — 73%
Atlanta Journal-Constitution — 2,733 — (-4%)
Chicago Sun-Times — 2,669 — 34%
International Herald Tribune — 2,454 — 54%
The Politico — 2,437 — 43%

Village Voice Media — 2,217 — 70%
DallasNews.com – The Dallas Morning News — 2,213 — 26%
The Houston Chronicle — 2,158 — (-44%)
Seattle Post-Intelligencer — 1,925 — 4%
The Seattle Times — 1,924 — 42%

Star Tribune — 1,844 — 55%
MercuryNews.com — 1,669 — 48%
Azcentral.com — 1,621 — (-8%)
tampabay.com — 1,579 — 16%
MLive.com — 1,578 — 80%

The San Diego Union-Tribune — 1,554 — 51%
NJ.com — 1,539 — 0%
Ottaway Newspapers — 1,485 — (-30%)
Milwaukee Journal Sentinel — 1,450 — 33%
KansasCity.com — 1,447 — 33%

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