Exclusive: One-Third of Top 30 Sites Gain in ‘Time Spent’

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By: Jennifer Saba

According to new data from Nielsen Online (owned by E&P’s parent company), in April slightly more than one-third of the top 30 newspaper Web sites grew the average time spent per person. The same amount of Web sites reported similar gains in March.

Many top sites, however, showed declines.

Politico.com experienced the largest gain, up an average 18 minutes in April compared with an average three minutes in April 2007.

Visitors lingered on the Web site of the New York Daily News. The average time spent per person grew nine minutes in April compared with almost four minutes the same month a year ago.

The Seattle Times and the Seattle Post-Intelligencer made big advances in the average time spent per person in April, more than doubling in the case of the Post-Intelligencer.

The average time spent per person at the Web site of the Star Tribune in Minneapolis rose to about 36 minutes in April from 23 minutes in April 2007.

Below is the average time spent per person for the month of April, ranked by April 2008 uniques. This is a custom list from Nielsen Online and can fluctuate based on several factors including news cycles.

Brand or Channel – April ’08 Time per Person (hh:mm:ss) – April ’07 Time per Person (hh:mm:ss)

NYTimes.com — 0:36:41 — 0:34:05
USATODAY.com — 0:10:22 — 0:12:37
washingtonpost.com — 0:12:56 — 0:19:05
LA Times — 0:06:55 — 0:09:31
Wall Street Journal Online — 0:11:56 –0:10:14

Boston.com — 0:10:48 — 0:13:07
SFGate.com/San Francisco Chronicle — 0:11:30 — 0:11:50
New York Post — 0:09:10 — 0:09:17
Chicago Tribune — 0:08:13 — 0:12:51
Daily News Online Edition — 0:09:20 — 0:03:46

Atlanta Journal-Constitution — 0:12:32 — 0:31:40
Chicago Sun-Times — 0:08:36 — 0:07:53
Newsday — 0:03:54 — 0:05:29
DallasNews.com – The Dallas Morning News — 0:04:00 — 0:07:10
The Houston Chronicle — 0:19:12 — 0:21:44

International Herald Tribune — 0:02:14 — 0:02:17
Seattle Post-Intelligencer — 0:14:22 — 0:05:37
The Politico — 0:18:44 — 0:03:01
MercuryNews.com — 0:03:59 — 0:06:02
The Seattle Times — 0:12:38 — 0:06:58

Baltimore Sun — 0:05:33 — 0:09:17
Azcentral.com — 0:20:06 — 0:16:09
The Washington Times — 0:02:54 — 0:04:10
Village Voice Media — 0:04:25 — 0:02:13
Philly.com — 0:05:45 — 0:11:47

Star Tribune — 0:36:19 — 0:23:07
NJ.com — 0:09:46 — 0:11:36
St. Louis Post Dispatch — 0:17:56 — 0:20:16
The San Diego Union-Tribune — 0:06:35 — 0:05:40
OregonLive.com — 0:03:32 — 0:07:54

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