Exclusive: ‘Time Spent’ at Top Sites Still Declining

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By: Jennifer Saba

Following the same trend in September, the average time spent per person on newspaper Web sites declined in October year-over-year as monthly uniques soared.

The data is from Nielsen Online (owned by E&P’s parent company) and tracks the average time spent per person at a site during October.

Some sites, however, made big increases.

The New York Times was up to an average of 40 minutes versus 35 minutes in October ’07. Politico, which increased its monthly uniques 178%, managed to up the average time spent on the site from 9 minutes in October 2007 to almost 19 minutes in October 2008. The Houston Chronicle doubled the average time spent on its Web site year-over-year to 30 minutes.

Below is the average time spent per person for the month of October, ranked in the order of that site’s unique visitors. This is a custom list from Nielsen Online and can fluctuate based on several factors including news cycles.

For the average time spent per person in September go here.

Time per Person (hh:mm:ss): Oct. ’08 – Oct.’07

NYTimes.com — 0:40:00 — 0:34:53
washingtonpost.com — 0:14:52 — 0:17:22
USATODAY.com — 0:19:31 — 0:16:13
LA Times — 0:09:00 — 0:09:51
Wall Street Journal Online — 0:13:34 — 0:14:19

Boston.com — 0:13:00 — 0:14:17
New York Post — 0:08:52 — 0:12:36
Chicago Tribune — 0:09:04 — 0:08:35
Daily News Online Edition — 0:05:21 — 0:06:21
SFGate.com/San Francisco Chronicle — 0:13:02 — 0:11:55

Politico — 0:18:44 — 0:08:59
Chicago Sun-Times — 0:05:02 — 0:08:18
DallasNews.com – The Dallas Morning News — 0:03:58 — 0:04:00
Newsday — 0:05:32 — 0:06:49
The Houston Chronicle — 0:30:01 — 0:15:36

Atlanta Journal-Constitution — 0:18:16 — 0:21:27
International Herald Tribune — 0:02:52 — 0:02:20
KansasCity.com — 0:04:43 — 0:08:01
Village Voice Media — 0:08:33 — 0:04:23
Star Tribune — 0:24:41 — 0:27:40

tampabay.com — 0:05:04 — 0:07:04
Azcentral.com — 0:09:01 — 0:39:16
Orlando Sentinel — 0:06:22 — 0:20:35
Seattle Post-Intelligencer — 0:09:41 — 0:07:21
MercuryNews.com — 0:05:31 — 0:04:44

NJ.com — 0:02:50 — 0:11:22
The Washington Times — 0:04:15 — 0:03:04
Boston Herald — 0:06:45 — 0:06:33
Baltimore Sun — 0:05:56 — 0:07:13
The Seattle Times — 0:07:05 — 0:07:03

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