EXCLUSIVE: Top 30 News Sites for October–Huff Post Up 448%

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By: Jennifer Saba

The Huffington Post gained the most unique readers among all outlets on a list of top 30 news destinations in October, in the latest monthly data from Nielsen Online. The site grew its uniques year-over-year by a whopping 448% to 8.1 million, and jumped to #18 on the list of top news sites from #20 last month. It had 7.4 million uniques in September.

Almost all the sites on the list showed gains in election campaign-crazed October with a few exceptions, including Gannett newspapers, down 5% to 12.9 million.

CNN edged out Yahoo News for the No. 2 slot in October. Uniques there increased 27% to 38.4 million. Yahoo News was No. 2 in the month of September.

Below is a list of the top 30 Online Current Events & Global News Destinations for October 2008 provided by Nielsen (owned by E&P’s parent company). The percent change is for October 2008 compared with October 2007. Please note that traffic can vary month to month based on several factors, including news events. The list is based on a U.S. home and work panel.

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MSNBC Digital Network — 40,946,000 — 37%
CNN Digital Network — 38,489,000 — 27%
Yahoo! News — 37,340,000 — 13%
AOL News — 20,827,000 — 1%
NYTimes.com — 20,348,000 — 16%

Tribune Newspapers — 17,714,000 — 36%
ABCNEWS Digital Network — 15,479,000 — 43%
Fox News Digital Network — 14,269,000 — 51%
Gannett Newspapers and Newspaper Division — 12,924,000 — (-5%)
Google News — 12,534,000 — 13%

washingtonpost.com — 12,375,000 — 43%
USATODAY.com — 11,381,000 — 20%
CBS News Digital Network — 11,004,000 — 17%
McClatchy Newspaper Network — 10,946,000 — 18%
BBC — 8,962,000 — 7%

Hearst Newspapers Digital — 8,864,000 — 19%
MediaNews Group Newspapers — 8,599,000 — 11%
The HuffingtonPost.com — 8,107,000 — 448%
Advance Internet — 8,012,000 — 19%
WorldNow — 7,547,000 — (-36%)

Topix — 6,815,000 — 6%
Slate — 6,548,000 — 35%
Boston.com — 6,133,000 — 11%
Cox Newspapers — 5,621,000 — 26%
Gannett Broadcasting — 5,323,000 — 16%

Fox Television Stations — 5,098,000 — 57%
NPR — 5,032,000 — 52%
New York Post Holdings — 5,000,000 — 32%
MailOnline — 4,795,000 — 17%
Daily News Online Edition — 4,671,000 — 33%

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