Exclusive: Top 30 Newspaper Sites for October

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By: Jennifer Saba

October, the final full month of election campaign news, continued a good run for newspaper Web sites – most in the top 30 reported double-digit monthly unique gains. Only two, The Seattle Times and NJ.com had slight decreases, according to the latest data from Nielsen Online.

The NYTimes.com was up 37% to 20 million uniques in September
year-over-year, while in October the site was up 16% to 20.3 million uniques compared to the same month last year. It was the same story at the Wall Street Journal Online, which grew 94% to 9 million uniques in September year-over-year. In October the site was up 52% to 8.9 million uniques.

The Orlando Sentinel increased its monthly uniques 148% in October compared to the same period a year ago. The Boston Herald grew 167% to 1.9 million unique readers in October.

Below is the list of the top 30 newspaper Web sites based on U.S. based panels provided by Nielsen (owned by E&P’s parent company). The percent change compares October 2008 uniques with October 2007 uniques. Also keep in mind there are several reasons why traffic fluctuates, including news events.

For the top 30 current events and global news destination sites, go here.

Also, please note, in the previous version of this story, Nielsen ranked The Atlanta Journal-Constitution in the wrong order by mistake. The site is No. 16 on the list, not No. 20 as originally reported.

NYTimes.com — 20,348,000 — 16%
washingtonpost.com — 12,375,000 — 43%
USATODAY.com — 11,381,000 — 20%
LA Times — 9,644,000 — 66%
Wall Street Journal Online — 8,910,000 — 52%

Boston.com — 6,133,000 — 11%
New York Post — 5,000,000 — 32%
Chicago Tribune — 4,955,000 — 36%
Daily News Online Edition — 4,671,000 — 33%
SFGate.com/San Francisco Chronicle — 4,634,000 — 28%

Politico — 4,565,000 — 178%
Chicago Sun-Times — 3,982,000 — 55%
DallasNews.com – The Dallas Morning News — 3,070,000 — 50%
Newsday — 2,948,000 — 14%
The Houston Chronicle — 2,937,000 — 4%

Atlanta Journal-Constitution — 2,654,000 — 2%
International Herald Tribune — 2,570,000 — 35%
KansasCity.com — 2,539,000 — 100%
Village Voice Media — 2,526,000 — 6%
Star Tribune — 2,489,000 — 59%

tampabay.com — 2,352,000 — 61%
Azcentral.com — 2,336,000 — 10%
Orlando Sentinel — 2,295,000 — 148%
Seattle Post-Intelligencer — 2,222,000 — 5%
MercuryNews.com — 2,167,000 — 19%

NJ.com — 2,100,000 — (-2%)
The Washington Times — 2,041,000 — 40%
Boston Herald — 1,971,000 — 167%
Baltimore Sun — 1,960,000 — 48%
The Seattle Times — 1,833,000 — (-7%)

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