Expressen Shares Strategy of Delayed Success with Its Paywall

Since the launch of the paywall in December 2018, Sweden’s Expressen has grown from 0 to 90,000 digital subscribers. But why did it wait so long with this launch?

Last week, Sweden’s Expressen won the INMA Global Media Award for the Best New Digital Subscription Initiative and the Best in Show for Europe. In the award application, it described a number of success factors for the launch…

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