F.T.C. Guidelines on Native Ads Aim to Prevent Deception

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A list for pasta lovers. An article about sleep deprivation. A web page detailing the history of cocaine traffickers.

 

Advertisers and publishers say these types of ads — known as native ads and packaged to look like journalism — are less intrusive and more appealing (not to mention more likely to be shared on social media) than other online ads. But consumer advocates say this native advertising can be intentionally misleading, and they have long called for some kind of federal regulation.

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