Facebook Adds New Video Metrics

All kinds of publishers post video on Facebook to engage, inform, and entertain people. We’re always listening to feedback from publishers, and we’ve heard that they want to learn more about their audiences to help build their content and business strategies.

Today we’re announcing new video metrics in Page Insights and Video Library that help publishers better understand who’s watching their videos, how audiences are engaging with Live video, and how sharing contributes to video distribution. These updates give publishers actionable data to help them create videos that forge stronger relationships with their viewers and engage new audiences.

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