Facebook Adds New Ways to Monetize Instant Articles

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Facebook has released new options around Instant Articles that lets publishers monetize their content. For those that utilize a direct sold advertising business, they can now utilize larger and more flexible ad units with an aspect ratio of up to 2:3, meaning that existing ad campaigns could be recycled into this medium. Additionally, for those publishers leveraging the Facebook Audience Network, the social networking company rolled out its video and carousel ad formats for iOS and Android.

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