Facebook Discloses Another Metrics Mishap Affecting Publishers

Facebook continued its series of metrics mishaps, disclosing in a blog post Friday that it undercounted traffic from some publishers who posted content to its Instant Articles platform.

ComScore, a measurement firm that has partnered with the social media giant, said mobile traffic from iPhone users was being undercounted from Sept. 20 to Nov. 30, while traffic from Android devices and iPads wasn’t impacted. Facebook says the error was caused by a recent update of its software.

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