The Intersect ran a little experiment a few weeks ago: During the work day, we’d check in with Facebook each hour, on the hour, and record which topics were trending for us on the platform. The resulting daily pop-up newsletter gave us some interesting insight into the world according to Facebook. We will be exploring some of what we learned in a series of pieces in the coming weeks. This is the second in the series; read the first here.
The Megyn Kelly incident was supposed to be a anomaly. An unfortunate one-off. A bit of (very public, embarrassing) bad luck. But in the six weeks since Facebook revamped its Trending system — and a hoax about the Fox News Channel star subsequently trended — the site has repeatedly promoted “news” stories that are actually works of fiction.