Facebook Inks Deal With Acxiom, Epsilon, and Others to Show Ads Based On Shopping Habits

By: Cotton Delo | AdAge

Facebook is formally announcing its partnership with data behemoths Acxiom, Epsilon and Datalogix to target ads to users based on their recent in-store purchases.

Ad Age reported last week that the social network was already beta-testing the product — which will enable brands to match data gathered through shopper loyalty programs to individual Facebook profiles for ad targeting on the platform — with top agency partners like OMD.

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