Facebook Instant Articles, Google AMP: New Mobile Opportunities for Local Publishers

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Looking for more ways to get your local content in front of mobile users? On April 12, Facebook’s Instant Articles program will open to all publishers. Meanwhile, a new service from Google can help you easily optimize your website for mobile.

Often, local new and community engagement projects lack the resources to pay developers for mobile website optimization — which means they may be missing a huge swath of potential readers in their community. Mobile users tend to quickly abandon pages that take more than a second or two to load. This is especially true when connected via cellular data networks, which even at 4G speeds tend to be slower than WiFi.

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