Facebook is Getting Closer to Putting Ads in Live Videos

Some publishers and creators are already making money from using Facebook Live. Facebook pays them. But Facebook isn’t going to pay everyone. So if Facebook wants everyone — especially digital celebrities and publishers that are used to making money from their YouTube videos — to be using Facebook Live, then at some point, Facebook will need to find a way to help them generate their own revenue. And it’s getting closer to that point.

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