When BuzzFeed went live on Facebook with an exploding watermelon trick, 800,000 viewers watched at one point. What it didn’t do was bring in a penny in advertising dollars.
Now, a number of publishers say that Facebook is telling them the money will come. In fact, Facebook is considering testing commercials right in the live stream. It’s unclear if the ads served would be a mid-roll video or a type of display ad, however, and sources said any product could still be months off.