Facebook ‘Live’ Doesn’t Have to Be Live

Facebook Live doesn’t necessarily have to be live after all.

Despite its name, the social network’s new video tool is allowing media companies and video creators to stream pre-recorded content, leading some to wonder if they should “broadcast” every video through the feature.

Sound familiar? It’s a model that has worked for decades for TV networks, which typically air previously-taped shows on a “linear” schedule.

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