Facebook’s Peddling Virtual Reality to Ad Buyers

Facebook has started showing advertisers how Oculus Rift virtual reality goggles will fit into their marketing, and it’s talking more about 360-degree video as a way to experiment with immersive experiences, according to agency sources.


The social network, which bought the VR company last year for $2 billion, has taken its time developing the goggles, and is even more deliberate about discussing the advertising applications of the platform. Oculus is expected to start selling to the general public early next year, and Facebook admits it will take time for such headgear to become household staples.

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