Facebook Suspends Domain Insights, Changing Rules of the Road for New Publishers

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On the last day of June, Facebook dammed up a stream of audience data that publishers once used to see how their content performed inside Facebook. Late last week, it acknowledged that it may not turn the tap back on, either.

Specifically, Facebook noted that it was cutting off new access to Domain Insights, a tool that gave website developers access to rudimentary information about how a site’s externally hosted content performed when users shared it inside Facebook.

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