The developing world can’t join the age of social video since streaming sucks up too much costly data and is sluggish on slow connections. But Facebook wants to change that with a new video download option it will start testing on July 11th with a small percentage of users in India. While on WiFi, people can sync videos to their device for offline viewing within Facebook’s app.
Facebook is touting this as a win for video publishers, who might be grumpy about Facebook’s recent feed ranking algorithm change that prioritizes friends over pro content creators. “This will ensure a great user experience and allow your video content to reach new audiences” Facebook writes.