Fairfax Media Licenses DTI’s Circulation Solution

By: E&P Staff

Based on a 2006 licensing agreement with Digital Technology International, Springville, Utah, Fairfax Media group will use the MediaPlus Circulation suite of solutions for its major metropolitan and some regional newspapers in Australia. The software will be installed on a centralized server for the properties, providing faster access to collective subscriber information.

MediaPlus Circulation is a customer-centric system that manages the entire circulation business cycle. In addition to MediaPlus Circulation, Fairfax licensed MediaPlus List MatchPlus, MediaPlus InSertPlus and MediaPlus Circulation InSight. All are integrated with the core MediaPlus Circulation system.

Fairfax Media publishes a The Sydney Morning Herald (circulation 212,500 copies weekdays, 370,000 Saturday); The Sun-Herald (510,000 Sunday copies); The Age (200,000-300,000 circulation), and The Australian Financial Review (weekdays 86,500, Saturday 91,500).

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