FCC Says News Outlets Could Make Money from Online Ad Tracking

By: Sara Jerome | The Hill

A Federal Communications Commission (FCC) report released Thursday encourages policymakers to see the benefits in behavioral advertising as a debate rages in Washington on how to regulate online tracking to protect the personal data of consumers. 

The report on the media landscape found huge challenges to the future of the local news business and described behavioral advertising — which tracks the Web habits of consumers in order to better target ads to their personal preferences — as an important way to make hometown journalism more profitable. 

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