By: E&P Staff
Fewer new hires hooked up with their jobs via newspaper ads last year than in 2002, and the Internet continues to put pressure on dailies in the employment category, according to a study by CareerXroads.com.
The study, released Monday at the Newspaper Association of American’s new media conference in San Diego, involved 41 companies and more than 250,000 hires. Respondents said 31.8% of jobs were filled from the Internet, which was up nearly five percentage points from 2002. Employee referrals accounted for 28.5%.
Newspapers, on the other hand, accounted for just 3.8% of new job hires, down from 4.8% the previous year.
“No rocket science is necessary to see the continuing growth of the Internet or employee referrals as dominant sources,” the report said. “Conversely, it is important to note that their growth means a decline elsewhere.”