Financial Times CEO Says Content Sales Will Pass Advertising Revenue

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By: Patrick Smith | The Media Briefing

Speaking at the FT’s own Digital Media Conference in London on Wednesday, FT Group CEO John Ridding told delegates that double digital content revenue growth means that its paywalled content sales drive may eclipse ad sale income this year.

He described the strategy as “essentially platform neutral, device-driven and paid for” – which as most people in the industry might agree, is a nice place to be. Which may be why owner Pearson was keen to pour water on rumours that the FT is for sale. 

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