Financial Times Uses Engagement-Based Pricing to Better Interact with Group Subscribers

Group subscribers to the Financial Times pay only for users who read the newspaper frequently. It sounds fair, but is it smart?

Similarly to many business news brands, a high proportion of FT subscribers—two thirds of 1.1 million—get access thanks to a group plan, as employees of firms, governments, or academic institutions. What’s unique is how the FT charges their employers.

RSS
Follow by Email
Facebook
Facebook
Twitter
Visit Us
LinkedIn
Read More

Leave a Reply

Your email address will not be published. Required fields are marked *