First Look Media’s Topic.com is Leaning on Video and Illustrations to Tell Stories (and Break Out of the News Cycle)

It was circa 2010 when Anna Holmes says she started to fall out of love with digital media. The web, once an exciting place where discussion could flourish, had, in Holmes’ view, become home to a series of parallel monologues as people increasingly talked at each other. Hot takes had taken over the web — including Jezebel, where she was editor — and become increasingly identical and predicable. Nuance, she believed, was slowly dying.

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