Focus and Web-Only Content: How the Deseret News Supports a Local Newsroom with a National Strategy

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By: Jonathan Stray | Nieman Journalism Lab

Salt Lake City’s Deseret News faces the same challenging online economics as most American metropolitan newspapers: A local web audience isn’t large enough to support the newsroom, but a national audience can get national news from anywhere. But unlike many similar news organizations, they’re doing pretty well:

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