‘Focused on Profitability’: Why The Atlantic is Shifting its Focus to YouTube

Forget food videos on the feed: The Atlantic is sailing against the winds, opting for longer videos as part of series that are distributed through YouTube.

The 160-year-old publication, which has a small video operation compared to the distributed-media publishers that get billions of monthly views on Facebook, is focusing on creating longer videos that dive into serious topics such as science and politics.

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