Food Becomes Key Ingredient for Digital Media Groups

More than 100,000 people signed a petition this week in protest at the BBC’s plan to remove recipes from its website, part of a cost-cutting move to save the corporation £15m a year.

The BBC has since backed down, saying it will shift the recipes to a website owned by BBC Worldwide, its commercial arm. However, the level of public outcry confirmed what many up-and-coming digital media companies have known for some time: in a cluttered online world, cooking stands out and attracts large audiences.

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