For the First Time Ever, Google Ad Revenues are Poised to Decline—Digital Ad Market Share, Too

For the first time since it has been tracked, Google’s U.S. ad revenues will decline this year, according to revised projections released today by eMarketer.

“Google’s net U.S. ad revenues will decline this year primarily because of a sharp pullback in travel advertiser spending, which in the past has been heavily concentrated on Google’s search ad products,” explains Nicole Perrin, eMarketer principal analyst at Insider Intelligence. “Travel has been the hardest hit industry during the pandemic, with the most extreme spending declines of any industry.”

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