For the People Who Block Ads, Is There Any Way to Win Them Back?

Panic! People love blocking ads! Adblocking could cost the industry as much as $12 billion by 2020! But there’s hope yet, at least according to a new study conducted for the Interactive Advertising Bureau by C3Research released Tuesday. Two-thirds of users with adblockers might be convinced in the future to stop using them, the report suggests. For these users, the report recommended the following best practices (and recommended against certain ad types).

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