Forbes Sales Chief: Ad Blocking is an ‘Existential’ Threat

For Forbes Media CRO Mark Howard, ad blocking isn’t just a nuisance confined to early adopter types. It’s an “industry-wide issue” that represents an “existential threat” to publishers — and calls for drastic action.

“What we’re experiencing on a global basis is an indication of what’s to come,” he said on this week’s episode of the Digiday Podcast. “We as an industry have to get our heads around the advertising experience and concerns over privacy that have led the early-adopters to deploy ad blockers.”

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