Forget Display Ads: Technically Media’s Events-Based Business Model is Working

By: Adrienne LaFrance | Nieman Journalism Lab

PHILADELPHIA — The year was 2008. Leaving their school newspaper behind, three Temple University graduates went looking for journalism jobs. Freelancing helped pay the bills, but they weren’t having any luck finding the full-time gigs they imagined.

The more they looked, the more it seemed like the kind of jobs they wanted — smart, high-impact, tech-focused local reporting — didn’t really exist.

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