Forget the Duopoly, Apple’s Anti-Tracking Moves Rattle Digital Media

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Ad industry groups are pissed off at Apple, but there’s not much they can do about it.

Apple is limiting ad tracking in its Safari browser, which will make it harder for ad buyers to target niche audiences. Although this move protects users’ data privacy, it’s likely to hurt advertiser conversions and reduce CPMs for publishers that rely heavily on third-party data.

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