Former Newspaper Circ Executive Tony Mineart Dies

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By: E&P Staff

Tony Mineart, a former senior vice president of circulation for the Los Angeles Newspaper Group (LANG), died on Dec. 25 shortly after receiving a diagnosis of pancreatic cancer. He was 47.

Mineart was known in the industry as a mentor to circulation managers. To honor his memory, the Newspaper Association of America renamed its ?Merchandiser of the Year? award to ?The Tony Mineart Merchandiser of the Year Award.? Mineart helped conceive of the idea in 2001. The award is given to five retailers who have demonstrated a cooperative effort to sell newspapers in their stores.

?Tony had a strong interest in helping managers grow in their jobs,? said John Kimball, senior vice president and CMO of the NAA, in a statement. ?He dedicated countless hours sharing his expertise as a presenter at NAA conferences and events, and as a faculty member at the American Press Institute. We are honored to attach his name to an award that recognizes excellence in newspaper marketing.?

Mineart began his career as a newspaper carrier at The Washington Post. Once he could drive, he became a route driver for Post distributors. After he received a liberal arts degree from Central College in Pella, Iowa, he returned to the Post, working his way up into management including a position as circulation director for corporate and national sales.

After 20 years, Mineart left the Post to become president of the newspaper division at Current News Company, a distributor of magazines, books, and newspapers on the East Coast. He was then recruited to serve as circulation director at the Sarasota (Fla.) Herald-Tribune and the The New York Times Co.?s Regional Newspaper Group (which owns the Herald-Tribune).

An obituary written by Mike Saewitz of the Herald-Tribune said Mineart commuted from Florida to California when he was with LANG, flying back every weekend to see his family.

John Annis, the Herald-Tribune?s circulation sales and marketing manager told Saewitz that Mineart still called him every week — especially if he spotted an empty newspaper rack.

Mineart also coached youth baseball for Little League and American Legion teams. His son Eric told the paper, ?He got personal fulfillment out of leadership. He seemed to have an ability to know what people needed.?

Mineart is survived by his wife Lori; four children, Eric, Scott, Kelly, and Jamie; his brother Mark; and sisters Cherie Mobasheri and Cindy Sinsap.

An additional memorial service is being held at Christ Church in Fairfax Station, Va., at 10:00 a.m. on Jan. 6.

Memorial contributions can be sent directly to Wachovia Bank, 6076 N. Lockwood Ridge Rd., Sarasota, FL 34243 to the attention of Shelly Greenwood at 941-361-5530.

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