By: E&P Staff
Metro International S.A., the big global publisher of free commuter dailies, said it will expand its presence in France with the launch of dailies in three cities and more distribution in Paris, Toulouse and Nice.
Metro’s expansion is in partnership with its local partner TF1, a broadcast television company. With the additional papers, Metro is now distributed in 15 of the largest French cities.
“The aim is to differentiate Metro from other players by becoming the largest free newspaper in Paris and acquiring the best national coverage of free newspapers in France,” Metro said in its announcement Monday.
Metro will distribute 60,000 more copies of the Parisian edition every day starting Friday, with copies distributed by a combination of hawkers and racks in 50 new street distribution points, more than 40 train stations and 200 large company buildings in greater Paris.
Last week Metro launched the only free daily newspaper available in Metz and Nancy, with 20,000 copies distributed Monday to Friday. Monday, Metro launched a daily in Toulon with 10,000 copies, and increased distribution an undisclosed number in Nice and Toulouse. This will further strengthen Metro’s position in the South of France where Metro is already the leading free newspaper.
Per Mikael Jensen, President and CEO of Metro International said in a statement: “France is an important market for Metro. Together with our strong partner TF1 we have agreed to invest in the French operation in order to deal with the competitive landscape. Metro and TF1 are furthermore increasing their cooperation by implementing synergies in the areas of content production and sales, in order to further strengthen the performance of the operation going forward.”