By: E&P Staff
Freedom Communications and mobile technology company Ace Mobi have entered a partnership in which the latter will deliver interactive content and mobile text-alert functionality into Freedom’s advertising offerings, with a particular focus on its newspaper classifieds.
Mobile texting functionality will be available across Freedom’s entire newspaper portfolio and in all key advertising categories, including real estate, automotive, recruitment and local retail.
The service works like this: A dealership advertising a mint condition 1978 Camaro includes a “text ‘Camaro’ to 56654” in his print and online ad. When someone reading the ad enters the code into a cell phone, the Ace Mobi-powered service sends the person a multimedia message containing a video of the car at all angles, detailed reports and specifications, price, a map to the dealership, a phone number, and link to the dealer’s dedicated mobile Website. The interested party may also sign up to be alerted when a similar car for sale in the local area.
“A classic example of how mobile texting could be particularly helpful is in connecting prospective homebuyers and sellers, since it’s common for people to use their phone to instantly access available homes for sale as they drive through local neighborhoods,” said Mark McEachen, EVP, COO and CFO at Freedom. “The opportunities for our advertisers to utilize mobile to reach their target customers are endless.”
Freedom will introduce mobile marketing services across all of its newspapers in the coming months.
Ace Mobi first introduced the service with Freedom in fall 2009, when texting services and mobile Website optimization were integrated into select classified advertising campaigns at The Orange County Register in Santa Ana, Calif. Two additional Freedom-owned newspapers, The Gazette in Colorado Springs, Colo., and Daily Press in Victorville, Calif., began selling texting programs and mobile Website optimization in May.