(AP) French daily Le Figaro will shrink its page format, add a new daily section on fashion and culture, and inject a “brighter” tone to its pages in a makeover, its editorial director said Monday.
The 139-year-old daily, the latest major European daily to change its look at a time of shrinking circulation, will start the changes on Oct. 3, Nicolas Beytout said.
The newspaper is looking for “a brighter tone and a clearer editorial line,” that seeks to appeal to women and young readers in particular, he told reporters.
Pages will be 3.4 centimeters (1.34 inches) narrower, photographs will be displayed more prominently, sports coverage will get more space, and medicine and science articles will be daily features, paper officials said.
The changes, which follow in-depth reader surveys, are part of efforts to make the paper “more enjoyable to look at with a very modern logo,” he said.
According to the latest figures from the official French media distribution association, Le Figaro’s daily circulation was 326,690 in June, down 2.4% from July 2004. However, the daily eclipsed rival Le Monde, which dropped 3.9% to 324,401.