In France, publishers are taking to the barricades to fight ad blocking.
After what publishers believe to be a successful trial of blocking ad-blocking users in March, more news publishers are joining forces against ad blockers and taking a tougher stance in September. Out of France’s top 40 publishers, 80 percent of them are part of this operation, more than the number that took part in March, which is again spearheaded by trade body Geste. Publishers include Le Monde, L’Equipe, La Parisien and Le Figaro.
The publishers are taking varying approaches to the crackdown. For publishers with specialist content, convincing readers to turn off blockers to access your exclusive material is an easy sell. For general-news sites, restricting readers from seeing your content becomes an issue because the same content is available everywhere. But the key, publishers say, is the unified stand.