From Rural News Audiences to Russian Tweets, This New Research Has Some Useful Takeaways for Reporters

When The Ohio County Monitor in rural Kentucky launched a new subscription program last fall, the brothers who run the hyperlocal news site sought to more deeply connect with their readers. So Dustin and Lee Bratcher decided to take a listening tour across the 600-square-mile county, often rising before dawn to attend “liars tables” — breakfast gatherings at general stores.

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