‘Fronteras’ Newspaper Makes Debut in Texas

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By: E&P Staff

Fronteras de la Noticias — the Spanish-language newspaper from Danilo Black of Monterrey, Mexico, and Universal Press Syndicate — will be published by its first client starting tomorrow.

That client is the Wichita Falls (Texas) Times Record News, which had already produced its own Spanish-language prototype when it learned about Fronteras. It decided to scrap the prototype and go with the weekly 32-page newspaper.

Each week, Danilo Black’s editors, designers, and writers create a customized newspaper for each U.S. client. The Fronteras staff in Mexico also translates and incorporates local news provided by these U.S. subscribers into each edition. Universal then digitally delivers the co-branded newspaper to clients.

Fronteras (E&P, Aug. 23) contains 22 pages of Latin America news and features and two pages of local stories. Local publishers sell eight or more additional pages of local advertising.

La Prensa Hispana in Columbus, Ohio, will begin offering Fronteras in early December. And the Albuquerque (N.M) Journal has signed on to publish two editions of the newspaper, in Albuquerque and Santa Fe, after the first of the year.

Fronteras is targeted at communities where Latinos make up at least 15% of the population as well as those with more than 20,000 Latino residents.

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