Full Projo Paywall Set For 2012 As Advertising Sales Slump 11%

By: Ted Nesi | WPRI.com

The Providence Journal’s new website is an interim step for the newspaper as it prepares to roll out its full digital paywall next year, executives at parent company A.H. Belo said Wednesday after reporting a third-quarter loss.

“Providence actually did what I would call a subscriber-content initiative ‘light’ … and there are plans for them to do what we’re doing [now in Dallas] next year,” Jim Moroney, publisher of the Dallas Morning News, told investors on a conference call. He made similar comments in July.

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