Few would argue at this point that the email newsletter isn’t one of the most powerful ways for publishers to develop strong relationships with readers. What’s less clear is the best strategy to employ within those newsletters themselves.
At Fusion, the newsletter strategy of choice has been built on the idea that its emails should feel organic and human, not robotic and automated. All three of its newsletters — the tech-oriented Real Future, its weekly thematic email, and its main daily email — feature stories that are handpicked the site’s section and social media editors. More, each email also features a brief intro from one of Fusion’s writers or social media managers, with a link to their Twitter profiles.