Gallup Probes Blogs, Finds Most Americans Have Never Heard of Them

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By: E&P Staff

Media and political types are currently obsessed with the newfound influence of blogs, but is the trend being overhyped? According to a new CNN/USA Today/Gallup poll, relatively few Americans are generally familiar with the phenomenon of blogging.

Three-quarters of the U.S. public uses the Internet at work, school, or home, but only one in four Americans are either ?very familiar? or ?somewhat familiar? with blogs, Gallup reports.

More than half, 56%, have no knowledge of them. And even among Internet users, only 32% are very or somewhat familiar with blogs.

There?s no question that blog popularity is spreading by leaps and bounds. But as of late February, when this poll was conducted, only 3% of Americans said they read blogs every day. Fewer than one in six, 15%, read blogs at least a few times a month.

Not surprisingly, there is an age gap here. About 21% of those 18 to 29 read blogs at least monthly, but only 7% of those over 65 do so.

Gallup found no gender gap but some political angle, as 24% of liberals say they read blogs at least monthly while only 15% of conservatives do.

In a separate question focusing on those who read blogs that cover ?political issues,? Gallup found that 2% of all adults read them every day, 4% once a week, 6% once a month, and 11% less than that, with 48% never reading them.

Among all those prone to visit blogs in general, 7% said they visited poltical blogs once a day, 13% once a week, and 20% once a month.

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