By: E&P Staff
While Gannett Co.’s April newspaper ad revenue growth was up 4.2%, the results reflect a sluggish ad market, according to report issued by Goldman Sachs on Friday. Furthermore, the bellwether company will be challenged with difficult comparisons over the balance of the year.
However, Goldman analyst Peter Appert said he viewed Gannett “as the most appealing value story within the generally unappealing newspaper sector.”
In April, local advertising revenue grew 2.2%, national declined 1%, and classified was up 8.4%. Within the classified category, help-wanted advertising increased 11.7%, real estate advanced 7.8%, and auto dropped 3.5%.
Goldman Sachs rated Gannett as “outperform/cautious.”