By: E&P Staff
Gannett announced today it has acquired Ripple6, a social media provider that currently powers Gannett’s MomsLikeMe sites. The New York-based company will become a wholly owned subsidiary of Gannett.
“From the moment we began working with Ripple6, we realized we had found a company that is richly innovative and can change the way social media is offered and monetized online,” Craig Dubow, Gannett’s chairman, president and CEO, said in a statement. “Ripple6 will join our other enterprises in fueling the rapid growth of our digital business, which seeks to apply innovative technology and content solutions to the needs of our customers.”
Ripple6 provides sites the ability to enable social marketing, generate consumer insights, and measure word of mouth. Other clients include Procter & Gamble, Meredith Corp., and General Mills.
“We’ve had a highly productive two-year relationship with Ripple6 to create new communities for our brands, and we look forward to continuing it in their new structure,” Pat Gentile, head of P&G Productions, said in a statement.
Gannett disclosed that bought out the 10% share of Ripple6 owned by Chris Saridakis, Gannett’s senior vice president and chief digital officer. Saridakis was not part of the sale negotiations.