By: Jasper Jackson | TheMediaBriefing
Publishers are all struggling to keep up with the shift to mobile, but US newspaper company Gannett is having to do things a little faster than most.
“The majority of our digital traffic at USA Today is mobile/tablet. You see with a lot of publishers this growing percentage of traffic is becoming mobile. We’re one of the first to cross the line,” says Gannett chief digital officer David Payne.