Gannett Delivers Multichannel Digital Ads for Local Businesses

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By: eMarketer

Vikram Sharma, president and CEO of Gannett Digital Marketing Services (GDMS), a digital advertising arm of media and marketing services firm Gannett Co., is an expert in local digital advertising. Sharma spoke to eMarketer about how digital and consumer device usage has transformed the purchasing funnel into a “purchasing pretzel” and opened up more opportunities for local marketers.

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