Gannett Experiments with Virtual Reality

By: Adam Hochberg | Poynter

One of America’s largest media companies is hoping that young readers want to get their news the same way that video gamers play World of Warcraft and Doom.

Gannett Company this week previewed its first project that allows readers to experience a news story in virtual reality. The project – produced by Gannett’s digital division and the Des Moines Register — requires users to wear a futuristic headset called the Oculus Rift, a small goggles-style video device that responds to the wearer’s head movements.

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